Dell EMC Subcategory
After completing the largest tech merger in history, Dell EMC had an opportunity to redefine our product purchasing journey. Voice of Customer research suggested over and over again that our users wanted clean, consistent designs and efficient tools to help them make IT purchasing decisions. They didn't want us over-selling to their needs, and they didn't want irrelevant promotional content.
The subcategory template project was taken on as a way to service a user who recognizes that they have a broad need (storage, servers, virtualization, etc) but they don't yet understand how the needs of the business might fit within our dizzying portfolio of hardware and services.
Recognizing that we needed to meet the user at any one of a dozen points in their journey and efficiently get them oriented on their next steps while also providing a robust learn layer, we designed the subcategory as a gateway to more technical conversations later on.